Event View
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The event view uses the following tags:

TITLE       : the title of the event.
DESCRIPTION : the description of the event.
DATE_TIME   : predefined and preformatted date and time information. Used for a general display of when an
              event occurs.
START_TIME  : time the event starts. Not set if an all day event.
END_TIME    : time event ends. Not set if
              - it's an All Day event
	      - it's equal to the event's start time
	      - it's a start event

START_DATE  : date the event starts. Not set for a deadline event.
END_DATE    : date the event ends. Not set if
              - it's equal to the event's start date
              - it's a start event

IMAGE       : graphic included with event
